If you would have asked me about three to four years ago what field are you going into? I definitely would NOT have said Graphic Design and Multimedia. I would have however said Culinary Arts. For the longest and even now food has been my passion, yet my high school messed up my schedule in tenth grade and took my culinary arts from me my jr. and sr. year, all the while I had television production my four years of high school which developed my new second passion for graphics arts and multimedia. I just started school this week and I've already learned so much. I've been working on logos and designing my own logos. I can tell you right now, it is NOT easy!! As I mentioned in my earlier blog from yesterday, "10 Things That Make a Good Logo" there is more than you can think of to take into consideration. I've learned that there is much planning that goes into graphic designing, whether it’s one tiny detail or a large group of things. Just in the past three days I've learned font face, font styles, C.R.A.P. (Contrast Repetition Alignment Proximity), some color, how to work the layers, "became one with the pin tool", and much more. This field is going to be a challenge, but it will be a challenge I am willing to face, confront, and win!! :)
If you were asked three to four years ago where you would be today, what would be your answer? Where are you today?
Wednesday, June 29, 2011
Tuesday, June 28, 2011
10 Things That Make a Good Logo
The five principles of effective logo design are your ground work: Simplicity, Memorable, Timeless, Versatile, and Appropriate.
Simplicity- you want your work to be simple and to the point.
Memorable- you want to make your logo worth remembering, after all it is a signature of who you are. example McDonald's, everyone remembers the big M.
Timeless- You want a logo that will last a life time. A great logo lasts through out generations with a few altercations and updates such as the coca-cola logo, its a logo we all grew up with and know and love and will still be here for many more generations to come.
Versatile- Your logo should be functional across a variety of mediums and applications.
Appropriate- Your design/logo should be appropriate to your company.
Represent the company, Effective with out color, Scalable, Relevant, Be Unique, should be the next five things you should think about when making a great logo.
Represent the Company- Does your logo represent the company at its best? when someone sees your logo are they gonna be able to just glance at it and know what company it belongs too and pop out enticing them to that product/company?
Effective with out color- A great logo should be able to stand out with out color. Your design alone should have the eye catching, jaw dropping, "OMGOSH I have to go there", "I have to have that", effect on the public. Color its self should only be an enhancement to your logo.
Scalable- Your logo should be able to work from just an inch in size to a humungous billboard.
Relevant- Your logo should always be relevant to the company, no one is going to purchase that product, nor visit that place if they see a logo that is all over the place, it isn't going to grab their attention, its going to give them a confusion headache and cause them to go elsewhere and thus you lose the clients.
Be Unique- Think what hasn't been done yet, think of what would catch the public's attention and give it the "wow" factor.
When designing a great logo you want to take these ten things into major consideration. While thinking like the company, the public and bringing yourself into the design as well. Keep in mind while designing your work is your signature, every piece represents you as well as the company, so do your very best self.
Think about this while designing and creating: would you want to put your self out in the public if you weren't at your best?
Simplicity- you want your work to be simple and to the point.
Memorable- you want to make your logo worth remembering, after all it is a signature of who you are. example McDonald's, everyone remembers the big M.
Timeless- You want a logo that will last a life time. A great logo lasts through out generations with a few altercations and updates such as the coca-cola logo, its a logo we all grew up with and know and love and will still be here for many more generations to come.
Versatile- Your logo should be functional across a variety of mediums and applications.
Appropriate- Your design/logo should be appropriate to your company.
Represent the company, Effective with out color, Scalable, Relevant, Be Unique, should be the next five things you should think about when making a great logo.
Represent the Company- Does your logo represent the company at its best? when someone sees your logo are they gonna be able to just glance at it and know what company it belongs too and pop out enticing them to that product/company?
Effective with out color- A great logo should be able to stand out with out color. Your design alone should have the eye catching, jaw dropping, "OMGOSH I have to go there", "I have to have that", effect on the public. Color its self should only be an enhancement to your logo.
Scalable- Your logo should be able to work from just an inch in size to a humungous billboard.
Relevant- Your logo should always be relevant to the company, no one is going to purchase that product, nor visit that place if they see a logo that is all over the place, it isn't going to grab their attention, its going to give them a confusion headache and cause them to go elsewhere and thus you lose the clients.
Be Unique- Think what hasn't been done yet, think of what would catch the public's attention and give it the "wow" factor.
When designing a great logo you want to take these ten things into major consideration. While thinking like the company, the public and bringing yourself into the design as well. Keep in mind while designing your work is your signature, every piece represents you as well as the company, so do your very best self.
Think about this while designing and creating: would you want to put your self out in the public if you weren't at your best?
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