The five principles of effective logo design are your ground work: Simplicity, Memorable, Timeless, Versatile, and Appropriate.
Simplicity- you want your work to be simple and to the point.
Memorable- you want to make your logo worth remembering, after all it is a signature of who you are. example McDonald's, everyone remembers the big M.
Timeless- You want a logo that will last a life time. A great logo lasts through out generations with a few altercations and updates such as the coca-cola logo, its a logo we all grew up with and know and love and will still be here for many more generations to come.
Versatile- Your logo should be functional across a variety of mediums and applications.
Appropriate- Your design/logo should be appropriate to your company.
Represent the company, Effective with out color, Scalable, Relevant, Be Unique, should be the next five things you should think about when making a great logo.
Represent the Company- Does your logo represent the company at its best? when someone sees your logo are they gonna be able to just glance at it and know what company it belongs too and pop out enticing them to that product/company?
Effective with out color- A great logo should be able to stand out with out color. Your design alone should have the eye catching, jaw dropping, "OMGOSH I have to go there", "I have to have that", effect on the public. Color its self should only be an enhancement to your logo.
Scalable- Your logo should be able to work from just an inch in size to a humungous billboard.
Relevant- Your logo should always be relevant to the company, no one is going to purchase that product, nor visit that place if they see a logo that is all over the place, it isn't going to grab their attention, its going to give them a confusion headache and cause them to go elsewhere and thus you lose the clients.
Be Unique- Think what hasn't been done yet, think of what would catch the public's attention and give it the "wow" factor.
When designing a great logo you want to take these ten things into major consideration. While thinking like the company, the public and bringing yourself into the design as well. Keep in mind while designing your work is your signature, every piece represents you as well as the company, so do your very best self.
Think about this while designing and creating: would you want to put your self out in the public if you weren't at your best?
No comments:
Post a Comment